Optimize Google Ads for IMDS Leads

Google Ads Specialist for B2B Automotive Compliance Services (Search Campaigns, Landing Page Tracking, Ongoing Optimization, Performance Bonus)

About us

IMDS Experts is an IMDS consulting company. We help automotive suppliers with the International Material Data System (IMDS), CAMDS, and related compliance work, including IMDS creation, submissions, and fixing rejected submissions. Our customers are suppliers and manufacturers who need this work done, so the search audience is specialized and the intent is high.

What we need

We already have a Google Ads account with a fast loading PHP landing page. We’re looking for an experienced Google Ads specialist to run and continuously improve our search campaigns, with a focus on qualified leads (quote requests and contact form submissions), not just clicks.

Scope of work

Review and set up the account. Audit the existing Google Ads account and set up campaigns based on our keyword plan. setup as many campaigns as required, such as IMDS services, submissions, outsourcing, CAMDS, and rejected submissions, and we expect you to refine and restructure it.
Build campaigns. Keyword structure, match types, negative keywords, ad groups, and responsive search ads. Recommend the right bid strategy and budget approach for our goals, and explain why.
Conversion and visitor tracking. Set up and verify tracking for the landing page using Google Tag Manager, Google Analytics 4, and Google Ads conversion tracking. Track form submissions, calls, and button clicks, and make sure the numbers match across platforms.
Landing page updates. Our landing page is built in PHP. You should be comfortable making basic content changes yourself, such as editing headings, text, forms, and button labels, and adding tracking tags. Larger structural changes will be agreed with us first.
Ongoing optimization. Review performance regularly and act on the trends: pause weak keywords, add negatives from search term reports, test new ad copy and landing page changes, and adjust bids and budget.
Reporting. Send a clear report on a set schedule (weekly or fortnightly) covering spend, clicks, cost per click, conversions, cost per lead, and recommendations for the next steps.

Required skills

Proven experience managing Google Ads search campaigns, ideally for B2B, industrial, or technical services
Strong knowledge of Google Tag Manager, GA4, and conversion tracking
Ability to read and edit PHP and HTML for basic content updates (not full development)
Experience with keyword research, negative keywords, and search term analysis
Clear written English and regular communication



Deliverables

Live, tested campaigns and tracking
A short setup document explaining the structure, tracking, and bid strategy
Regular performance reports with recommendations
A summary of all changes made to the landing page

Payment and incentives

We pay a fixed fee for the work and a separate bonus for results, so you’re paid for your time and rewarded when leads come in.

Fixed milestones (paid after we’ve reviewed each deliverable):

Setup and tracking: account audit, campaign structure, landing page, Campaigns live, campaigns, ads, keywords, and negatives launched and approved by us. Payment: [3000].
Monthly management (from about day 30): search term review, negatives, ad and landing page tests, and a written report with recommendations. Payment: [3000], released after each report.

Performance bonus: will discuss later depending on the number of leads.

Engagement: ongoing.

Access and ownership

We will give you access to our Google Ads account and landing page. The accounts remain ours, so please don’t create new accounts under your own name for our campaigns. We’ll keep full ownership of all campaigns, data, and tracking.

What to include in your proposal

Relevant Google Ads experience, with examples of B2B or technical service campaigns (results you can share)
How you’d approach the first 30 days
How you’d track visitors and leads on a PHP landing page
Your fee for setup and monthly management, and your view on the bonus structure
Your availability and time zone

To show you’ve read this, please start your proposal with the word “GREEN” (optional screening trick)

---
來源：Freelancer.com | 出價次數：14 | 剩餘時間：6 日 | 專案類型：固定預算