职位描述
I need a brand-new Google Ads campaign built for [login to view URL], with the sole purpose of selling our tours and activities, hotel transfers. The very first audience we want to capture is people already planning a Fiji trip—travellers still at home who are actively researching what to book once they arrive. Speed matters, so the campaign has to be live ASAP.
Here’s the scope in plain terms. Start with deep keyword research and audience insights, then structure search (and, if you feel it will help, Performance Max) campaigns around our key tour products. Write compelling RSA copy, apply extensions that highlight price and availability, and make sure location and schedule targeting match traveller searches in their home markets. Conversion tracking must be wired through Google Tag Manager and GA4 so we can see every booking and enquiry inside the Ads dashboard from day one.
Deliverables
• Complete campaign build with clear naming and neatly grouped ad sets
• At least three ad variations per group plus sitelinks, callouts and call extensions
• Negative keyword list, bidding strategy and daily budget recommendations
• Remarketing and custom intent audiences prepared for future scaling
• Handover document describing optimisation steps for the first month
All tracking should fire correctly, and I’ll confirm once test bookings register as conversions. Creative assets, promo codes and landing-page tweaks can be provided instantly after you outline what’s needed. Let’s get this live and driving tour sales right away.
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來源:Freelancer.com | 出價次數:0 | 剩餘時間:7 日 | 專案類型:固定預算