Job Description
My Google Ads account is already live, driving B2C traffic with the single goal of generating quality leads. Although impressions and clicks look healthy, the conversion rate is under-performing and I need an experienced Google Ads specialist to analyse what’s happening, explain why, and map out clear actions that will lift conversions without pushing cost per lead out of control.
You will get full, read-only access to the current campaigns, ad groups, keywords, extensions, audiences and the linked Google Analytics property. After your review, I expect:
• A concise written report (PDF or Google Doc) summarising the key findings.
• Specific, actionable recommendations for bidding strategy, keyword structure, ad copy, extensions, audience targeting and landing-page alignment.
• Screenshots or data extracts that support each recommendation, so I can see exactly where the opportunities lie.
• A 30-minute hand-over call or video walkthrough to clarify the insights and prioritise next steps.
Please base every suggestion on best practice for maximising conversion rate in B2C lead-generation campaigns. Familiarity with enhanced conversions, value-based bidding and GA4 event tracking will be a plus, as I’d like to future-proof the setup while we’re at it.
If this sounds like a quick win for you, let’s talk timelines and milestones.
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來源:Freelancer.com | 出價次數:15 | 剩餘時間:6 日 | 專案類型:按小時