[Gov] Lead, New Media (Digital Content)

(i) provide creative copywriting for online content and manage the daily publishing of the content through Wavee, RTHK’s new media platforms, including Facebook, YouTube, Instagram, Xiaohungshu and other online/social media platforms to drive the development of RTHK’s new media business and content production;
(ii) plan and manage the end-to-end execution of creative digital and social media campaigns to enhance audience engagement;
(iii) liaise with and supervise agencies, including social media, digital agencies to curate high-aesthetic and creative content to engage our audience;
(iv) ensure social media and digital content adhere, and comply with the editorial guidelines and objectives; and
(v) assist in production, video editing and ensure that content is optimised for search engine optimisation.

(Note: Required to work irregular hours / over-night shifts; to work on Saturdays, Sundays and Public Holidays; and to work during typhoons, Black Rainstorm Signal, “extreme conditions” and other emergencies.)

Candidate should have –
(a) a Bachelor’s degree from a Hong Kong university, or equivalent, preferably in journalism, communications, public relations, marketing, advertising or related discipline;
(b) with a minimum of 7 years’ post-qualification full time solid experience in digital media, digital content production, publishing or digital marketing; and
(c) met the language proficiency requirements of Level 3 or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) or Hong Kong Certificate of Education Examination (HKCEE); or equivalent [Please see Note 1].

Candidates who possess –
(i) hands-on experience in producing digital content in new media in large companies or organisations with strong industry network;
(ii) have good knowledge and understanding of operation, platform algorithm and data analytics for social media;
(iii) excellent ability to manage multiple projects;
(iv) good command of both written and spoken English and Chinese (including Cantonese and Putonghua); and
(v) excellent interpersonal skills with the ability to liaise with and coordinate multiple parties and service providers;
will have an advantage.

Successful candidate will be appointed on one-year non-civil service contract terms.

If the contract is satisfactorily completed with consistently high standard of performance and conduct, the officer may be granted a gratuity which, when added together with the Government’s contribution to MPF scheme, equals 15% of the total basic salary drawn during the contract period. Rest days, general holidays, annual leave, maternity leave, paternity leave, sickness allowance, where appropriate, will be granted on terms not less favourable than the provisions of the Employment Ordinance.

Applicants must apply online through the G.F. 340 Online Application System of the Civil Service Bureau (https://www.csb.gov.hk). Applications which are incomplete or submitted in person, by post, by fax or by email will not be accepted. If candidates fail to provide the supporting documents as required, their applications will not be considered. Applicants are encouraged to provide their email addresses on the application forms. Candidates who are selected for interview will normally receive an invitation (by email or by post) in about six to eight weeks from the closing date for application. Those who are not invited for interview may assume that their applications are unsuccessful.

(A) Candidates must be permanent residents of the Hong Kong Special Administrative Region at the time of appointment unless specified otherwise.
(B) As an Equal Opportunities Employer, the Government is committed to eliminating discrimination in employment. The vacancy advertised is open to all applicants meeting the basic entry requirement irrespective of their disability, sex, marital status, pregnancy, age, family status, sexual orientation and race.
(C) Non-civil service vacancies are not posts on the civil service establishment. Candidates appointed are not on civil service terms of appointment and conditions of service. Candidates appointed are not civil servants and will not be eligible for posting, promotion or transfer to any posts in the Civil Service.
(D) The entry pay, terms of appointment and conditions of service to be offered are subject to the provisions prevailing at the time the offer of appointment is made.
(E) Where a large number of candidates meet the specified entry requirements, the recruiting department may devise shortlisting criteria to select the better qualified candidates for further processing. In these circumstances, only shortlisted candidates will be invited to attend recruitment examination and/or interview.
(F) It is Government policy to place people with a disability in appropriate jobs wherever possible. If a disabled candidate meets the entry requirements, he/she will be invited to attend the selection interview/written examination without being subject to any further shortlisting. Applicants who have declared disabilities and are found suitable for appointment may be given an appropriate degree of preference over other applicants whose suitability for appointment is considered comparable to that of the former. The Government policy and other related measures on employment of persons with disabilities are set out in the booklet “Employ People Based on Their Abilities – Application for Government Jobs by Persons with Disabilities” which is available for reference on the Civil Service Bureau's website at http://www.csb.gov.hk under “Administration of the Civil Service – Appointments”.
(G) Holders of academic qualifications other than those obtained from Hong Kong institutions/Hong Kong Examinations and Assessment Authority may also apply but their qualifications will be subject to assessments on equivalence with the required entry qualifications. They should submit copies of their official transcripts and certificates by email to recruitment@rthk.gov.hk.