職位描述
Digital Marketing Specialist Needed: Local SEO, Social Media, GA4 & Direct Lead Generation
Long term person required. Will pay monthly fee
Project Description
We are seeking an experienced, results-driven digital marketing freelancer to audit, optimize, and manage our online presence.
Our primary goal: Drive inbound phone calls and qualified customer inquiries. We do not care about vanity metrics like impressions or random followers—we need a direct-response strategy across our website and social channels that turns searchers and visitors into paying clients.
Key Responsibilities
Local SEO & Website Optimization:
Audit and optimize our website content, metadata, and technical elements for high-intent, local search terms.
Optimize our Google Business Profile (GBP) to capture local map pack visibility.
Ensure the site is fast, fully mobile-responsive, and equipped with prominent, trackable click-to-call buttons.
Social Media Management (Instagram & Facebook):
Optimize business profiles with clear contact pathways.
Create and schedule targeted organic posts/promotions designed to engage local customers and prompt inquiries.
Analytics & Conversion Tracking:
Audit and configure Google Analytics 4 (GA4) and Google Tag Manager.
Accurately track form fills, click-to-call actions, and phone inquiries to measure real conversion channels.
Monthly Reporting & Strategy:
Provide a clear, actionable monthly performance report detailing traffic sources, conversion rates, and phone inquiry volume.
Include concrete recommendations each month on what adjustments to make next to keep the phone ringing.
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來源:Freelancer.com | 出價次數:70 | 剩餘時間:6 日 | 專案類型:固定預算