FMCG Social Media Management

I need our new FMCG label to show up consistently and persuasively on Facebook, Instagram and Twitter. The pages already exist but they are empty; your first task is to shape each profile so the branding, bio and visuals line up with our packaging and in-store look.

Once the foundations are in place I want a steady stream of mixed content: short promotional posts when we launch a flavour or run an offer, informative snippets about ingredients and supply-chain quality, and quick engagement hooks such as polls, quizzes or challenges that nudge followers to comment and share. Tone must feel upbeat and snack-able—think consumer friendly, never corporate.

Paid social is part of the scope. I’ll supply monthly spend caps and target demographics; you’ll build and optimise the Facebook Ads Manager and parallel Instagram placements, tweak creatives, monitor cost-per-result and send me concise weekly performance notes. Twitter’s paid boosts will follow the same data-driven logic.

Deliverables each month
• A two-week rolling content calendar (copy + suggested visuals) ready for my quick approvals
• Creative assets sized correctly for every platform
• Setup/optimization of ad sets, audiences and tracking pixels
• A KPI snapshot covering reach, engagement, click-through and ad spend efficiency

I prefer someone fluent with Canva or Adobe Express for rapid graphics, but I’m open to other tools if they keep turnaround tight. When you reply, add one example of an FMCG or CPG page you’ve grown and a brief note on how you balanced organic posts with paid pushes.

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來源：Freelancer.com | 出價次數：13 | 剩餘時間：6 日 | 專案類型：固定預算